{"id":65352,"date":"2019-12-19T16:21:34","date_gmt":"2019-12-19T19:21:34","guid":{"rendered":"https:\/\/www.tusclicks.com\/blog\/?p=65352"},"modified":"2020-02-04T09:20:41","modified_gmt":"2020-02-04T12:20:41","slug":"nuevo-desglose-de-conversiones-en-google-ads","status":"publish","type":"post","link":"https:\/\/tusclicks.com\/blog\/nuevo-desglose-de-conversiones-en-google-ads\/","title":{"rendered":"Nuevo desglose de conversiones en Google Ads"},"content":{"rendered":"\n<p>Desde ahora ya puedes ver el desglose de las conversiones que est\u00e1 generado tu campa\u00f1a en Google Ads. Muchos clientes nos ped\u00edan no s\u00f3lo ver la cantidad de conversiones que est\u00e1 generando su campa\u00f1a en Google, sino que adem\u00e1s saber qu\u00e9 tipo de conversiones est\u00e1 generando.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Desglose de conversiones<\/strong><\/h2>\n\n\n\n<p>Si vas a la p\u00e1gina de Google Ads dentro de <a href=\"https:\/\/informes.tusclicks.com\/\">nuestra plataforma<\/a>, ver\u00e1s el nuevo gr\u00e1fico con el desglose de las conversiones de la campa\u00f1a de Google Ads. Ac\u00e1 ver\u00e1s el detalle de las conversiones configuradas en Google Ads, por ejemplo, contacto a trav\u00e9s del formulario web, compras, llamados, mensaje por el kit de contacto, etc.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1900\" height=\"885\" src=\"https:\/\/tusclicks.com\/blog\/wp-content\/uploads\/2019\/12\/grafico-desglose.jpg\" alt=\"desglose de conversiones\" class=\"wp-image-65353\" srcset=\"https:\/\/tusclicks.com\/blog\/wp-content\/uploads\/2019\/12\/grafico-desglose.jpg 1900w, https:\/\/tusclicks.com\/blog\/wp-content\/uploads\/2019\/12\/grafico-desglose-768x358.jpg 768w, https:\/\/tusclicks.com\/blog\/wp-content\/uploads\/2019\/12\/grafico-desglose-600x279.jpg 600w, https:\/\/tusclicks.com\/blog\/wp-content\/uploads\/2019\/12\/grafico-desglose-1536x715.jpg 1536w\" sizes=\"(max-width: 1900px) 100vw, 1900px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Por qu\u00e9 es importante<\/strong><\/h2>\n\n\n\n<p>Si el seguimiento de las conversiones nos ayuda a saber si nuestras campa\u00f1as est\u00e1n logrando los objetivos que queremos alcanzar, el desglose de estas nos entregar\u00e1 informaci\u00f3n a\u00fan m\u00e1s valiosa al momento de la toma de decisiones.<\/p>\n\n\n\n<p>Hay dos razones por las que es importante tener esta informaci\u00f3n:<\/p>\n\n\n\n<p><strong>No todas las conversiones tienen el mismo valor:<\/strong> Una venta a trav\u00e9s del sitio web en general tiene m\u00e1s valor que una cotizaci\u00f3n. Al mismo tiempo, una cotizaci\u00f3n deber\u00eda tener mayor valor que una descarga de una gu\u00eda por ejemplo. Todo esto var\u00eda seg\u00fan el tipo de negocio, pero s\u00ed es importante saber qu\u00e9 tipo de conversiones estoy teniendo.&nbsp;<\/p>\n\n\n\n<p><strong>Canales de contacto: <\/strong>Al ver el ejemplo de la imagen de abajo, se observa que para este cliente, el 73% de las conversiones son env\u00edo de formularios de contacto y 22% son llamados telef\u00f3nicos. Si esa empresa cierra m\u00e1s negocios al hablar por tel\u00e9fono m\u00e1s que por correo, debiera tratar de genera desde el sitio web m\u00e1s llamados. Adem\u00e1s, esa informaci\u00f3n es clave para saber cu\u00e1ntas personas debieran estar atendiendo el tel\u00e9fono vs. respondiendo los correos. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"474\" src=\"https:\/\/tusclicks.com\/blog\/wp-content\/uploads\/2019\/12\/grafico-articulo.jpg\" alt=\"\" class=\"wp-image-65354\" srcset=\"https:\/\/tusclicks.com\/blog\/wp-content\/uploads\/2019\/12\/grafico-articulo.jpg 900w, https:\/\/tusclicks.com\/blog\/wp-content\/uploads\/2019\/12\/grafico-articulo-768x404.jpg 768w, https:\/\/tusclicks.com\/blog\/wp-content\/uploads\/2019\/12\/grafico-articulo-600x316.jpg 600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Tener a mano toda esta informaci\u00f3n en un solo lugar, facilita al cliente la lectura de los datos de su campa\u00f1a y la toma de decisiones respecto presupuesto, productos complementarios, palabras clave, etc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>D\u00f3nde se encuentra este nuevo gr\u00e1fico<\/strong><\/h2>\n\n\n\n<p>Para acceder debes ingresar con tu nombre de usuario y contrase\u00f1a de la Plataforma <a href=\"https:\/\/informes.tusclicks.com\/login\">https:\/\/informes.tusclicks.com\/login<\/a><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/tusclicks.com\/blog\/wp-content\/uploads\/2019\/12\/login-plataforma.jpg\" alt=\"login plataforma\" class=\"wp-image-65355\" width=\"376\" height=\"511\" srcset=\"https:\/\/tusclicks.com\/blog\/wp-content\/uploads\/2019\/12\/login-plataforma.jpg 498w, https:\/\/tusclicks.com\/blog\/wp-content\/uploads\/2019\/12\/login-plataforma-441x600.jpg 441w\" sizes=\"(max-width: 376px) 100vw, 376px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>A continuaci\u00f3n acceder a la secci\u00f3n de Google Ads.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1430\" height=\"452\" src=\"https:\/\/tusclicks.com\/blog\/wp-content\/uploads\/2019\/12\/servicios-plataforma-1.jpg\" alt=\"Servicios plataforma de informes\" class=\"wp-image-65361\" srcset=\"https:\/\/tusclicks.com\/blog\/wp-content\/uploads\/2019\/12\/servicios-plataforma-1.jpg 1430w, https:\/\/tusclicks.com\/blog\/wp-content\/uploads\/2019\/12\/servicios-plataforma-1-768x243.jpg 768w, https:\/\/tusclicks.com\/blog\/wp-content\/uploads\/2019\/12\/servicios-plataforma-1-600x190.jpg 600w\" sizes=\"(max-width: 1430px) 100vw, 1430px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Una vez dentro, se desplegar\u00e1 toda la informaci\u00f3n de la campa\u00f1a de Google Ads. Los gr\u00e1ficos del desglose se encuentran al final de la p\u00e1gina de resumen de la campa\u00f1a de Google Ads.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"900\" height=\"1519\" src=\"https:\/\/tusclicks.com\/blog\/wp-content\/uploads\/2019\/12\/captura-plataforma-1.jpg\" alt=\"Plataforma de informes tusclicks\" class=\"wp-image-65362\" srcset=\"https:\/\/tusclicks.com\/blog\/wp-content\/uploads\/2019\/12\/captura-plataforma-1.jpg 900w, https:\/\/tusclicks.com\/blog\/wp-content\/uploads\/2019\/12\/captura-plataforma-1-768x1296.jpg 768w, https:\/\/tusclicks.com\/blog\/wp-content\/uploads\/2019\/12\/captura-plataforma-1-355x600.jpg 355w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Desde ahora ya puedes ver el desglose de las conversiones que est\u00e1 generado tu campa\u00f1a en Google Ads. Muchos clientes nos ped\u00edan no s\u00f3lo ver la cantidad de conversiones que est\u00e1 generando su campa\u00f1a en Google, sino que adem\u00e1s saber qu\u00e9 tipo de conversiones est\u00e1 generando. Desglose de conversiones Si vas a la p\u00e1gina de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":65623,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[650],"tags":[1464,1463],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nuevo desglose de conversiones en Google Ads - TusClicks<\/title>\n<meta name=\"description\" content=\"Desde ahora ya puedes ver el desglose de las conversiones que est\u00e1 generado tu campa\u00f1a en Google Ads. 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