{"id":66022,"date":"2020-05-25T19:08:10","date_gmt":"2020-05-25T23:08:10","guid":{"rendered":"https:\/\/www.tusclicks.com\/blog\/?p=66022"},"modified":"2020-06-04T18:16:06","modified_gmt":"2020-06-04T22:16:06","slug":"estudio-de-palabras-clave-seo","status":"publish","type":"post","link":"https:\/\/tusclicks.com\/blog\/estudio-de-palabras-clave-seo\/","title":{"rendered":"Estudio de frases clave &#038; creaci\u00f3n de contenido | Metodolog\u00eda SEO TusClicks | Segunda parte"},"content":{"rendered":"\n<p>Para posicionarse bien en Google, hay que saber qu\u00e9 y c\u00f3mo buscan tus clientes por los productos y\/o servicios de tu empresa. Para ello, es fundamental realizar un buen estudio de palabras clave o Keyword research.  Una vez que sabes qu\u00e9 buscan tus potenciales clientes en Google, escribes art\u00edculos de calidad en tu Blog  para que estos comiencen a aparecer en Google. <\/p>\n\n\n\n<p>La segunda parte de nuestra metodolog\u00eda de SEO es  conceptualmente bastante  simple. Aprende qu\u00e9 temas buscan tus potenciales clientes y escribe sobre esto en el Blog de la empresa. Ac\u00e1 va el detalle de este proceso en 6 pasos. <\/p>\n\n\n\n<p class=\"box-destacado\"><strong>Metodolog\u00eda SEO TusClicks<\/strong><br><br><a href=\"https:\/\/tusclicks.com\/blog\/22-acciones-de-optimizacion-seo-metodologia-tusclicks-primera-parte\/\">Parte 1: 22 Acciones de optimizaci\u00f3n SEO imprescindibles<\/a><br>Parte 2: Estudio frases claves y creaci\u00f3n de contenido (Est\u00e1s ac\u00e1)<br><a href=\"https:\/\/tusclicks.com\/blog\/optimizacion-seo-posteos-blog-metodologia-seo-tusclicks-tercera-parte\/\">Parte 3: Optimizaci\u00f3n SEO posteos Blog<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Categorizaci\u00f3n del sitio web<\/strong><\/h3>\n\n\n\n<p>Primero se identifican los servicios o productos en el sitio web y a partir de ello se extraen los principales intereses de b\u00fasqueda de clientes. (Ej: si la empresa vende muebles, los clientes buscar\u00edan, muebles de cocina, dormitorio, etc.)<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"896\" height=\"315\" src=\"https:\/\/tusclicks.com\/blog\/wp-content\/uploads\/2020\/05\/Categorizacio\u0301n-del-sitio-web.jpg\" alt=\"Categorizacio\u0301n del sitio web\" class=\"wp-image-66034\" srcset=\"https:\/\/tusclicks.com\/blog\/wp-content\/uploads\/2020\/05\/Categorizacio\u0301n-del-sitio-web.jpg 896w, https:\/\/tusclicks.com\/blog\/wp-content\/uploads\/2020\/05\/Categorizacio\u0301n-del-sitio-web-768x270.jpg 768w, https:\/\/tusclicks.com\/blog\/wp-content\/uploads\/2020\/05\/Categorizacio\u0301n-del-sitio-web-600x211.jpg 600w\" sizes=\"(max-width: 896px) 100vw, 896px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. B\u00fasqueda de palabras clave<\/strong><\/h3>\n\n\n\n<p>Los intereses de b\u00fasqueda seleccionadas son procesadas en la <a href=\"https:\/\/ads.google.com\/intl\/es-419_cl\/home\/tools\/keyword-planner\/\">herramienta de planificaci\u00f3n de palabras de Google.<\/a> Esta herramienta nos entrega ideas de palabras clave y sus b\u00fasquedas aproximadas por mes.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1229\" height=\"654\" src=\"https:\/\/tusclicks.com\/blog\/wp-content\/uploads\/2020\/05\/Bu\u0301squeda-de-palabras-clave-.jpg\" alt=\"Bu\u0301squeda de palabras clave\" class=\"wp-image-66035\" srcset=\"https:\/\/tusclicks.com\/blog\/wp-content\/uploads\/2020\/05\/Bu\u0301squeda-de-palabras-clave-.jpg 1229w, https:\/\/tusclicks.com\/blog\/wp-content\/uploads\/2020\/05\/Bu\u0301squeda-de-palabras-clave--768x409.jpg 768w, https:\/\/tusclicks.com\/blog\/wp-content\/uploads\/2020\/05\/Bu\u0301squeda-de-palabras-clave--600x319.jpg 600w\" sizes=\"(max-width: 1229px) 100vw, 1229px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Agrupaci\u00f3n y filtro de palabras clave<\/strong><\/h3>\n\n\n\n<p>Las palabras clave obtenidas en el punto anterior, se vuelven a categorizar y procesar para ordenarlas por categor\u00eda y rango de b\u00fasqueda mensual.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"601\" height=\"602\" src=\"https:\/\/tusclicks.com\/blog\/wp-content\/uploads\/2020\/05\/Agrupacio\u0301n-y-filtro-de-palabras-clave.jpg\" alt=\"Agrupacio\u0301n y filtro de palabras clave\" class=\"wp-image-66036\" srcset=\"https:\/\/tusclicks.com\/blog\/wp-content\/uploads\/2020\/05\/Agrupacio\u0301n-y-filtro-de-palabras-clave.jpg 601w, https:\/\/tusclicks.com\/blog\/wp-content\/uploads\/2020\/05\/Agrupacio\u0301n-y-filtro-de-palabras-clave-600x600.jpg 600w\" sizes=\"(max-width: 601px) 100vw, 601px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Selecci\u00f3n de palabras clave para crear contenido<\/strong><\/h3>\n\n\n\n<p>A partir de la lista anterior filtrada, se procede a seleccionar las palabras clave m\u00e1s importante y con mayor potencial, para ser utilizadas en los futuros contenidos.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"718\" height=\"306\" src=\"https:\/\/tusclicks.com\/blog\/wp-content\/uploads\/2020\/05\/Seleccio\u0301n-de-palabras-clave-para-crear-contenido.jpg\" alt=\"Seleccio\u0301n de palabras clave para crear contenido\" class=\"wp-image-66037\" srcset=\"https:\/\/tusclicks.com\/blog\/wp-content\/uploads\/2020\/05\/Seleccio\u0301n-de-palabras-clave-para-crear-contenido.jpg 718w, https:\/\/tusclicks.com\/blog\/wp-content\/uploads\/2020\/05\/Seleccio\u0301n-de-palabras-clave-para-crear-contenido-600x256.jpg 600w\" sizes=\"(max-width: 718px) 100vw, 718px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Creaci\u00f3n de planning de art\u00edculos y publicaci\u00f3n en el blog<\/strong><\/h3>\n\n\n\n<p>Finalmente, las frases claves&nbsp; seleccionados se pasan al planning definitivo. Cada art\u00edculo es acompa\u00f1ado con una breve descripci\u00f3n para su posterior escritura. Una vez que el art\u00edculo es escrito, se optimiza (tercer paso de esta metodolog\u00eda) y se publica en el Blog. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"865\" height=\"468\" src=\"https:\/\/tusclicks.com\/blog\/wp-content\/uploads\/2020\/05\/Creacio\u0301n-de-planning-de-arti\u0301culos-y-publicacio\u0301n-en-el-blog.jpg\" alt=\"Creacio\u0301n de planning de arti\u0301culos y publicacio\u0301n en el blog\" class=\"wp-image-66038\" srcset=\"https:\/\/tusclicks.com\/blog\/wp-content\/uploads\/2020\/05\/Creacio\u0301n-de-planning-de-arti\u0301culos-y-publicacio\u0301n-en-el-blog.jpg 865w, https:\/\/tusclicks.com\/blog\/wp-content\/uploads\/2020\/05\/Creacio\u0301n-de-planning-de-arti\u0301culos-y-publicacio\u0301n-en-el-blog-768x416.jpg 768w, https:\/\/tusclicks.com\/blog\/wp-content\/uploads\/2020\/05\/Creacio\u0301n-de-planning-de-arti\u0301culos-y-publicacio\u0301n-en-el-blog-600x325.jpg 600w\" sizes=\"(max-width: 865px) 100vw, 865px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Este proceso de estudio de frases claves y creaci\u00f3n de contenido en el Blog, te permitir\u00e1 aparecer para m\u00e1s b\u00fasquedas en Google y aumentar las visitas al sitio web.&nbsp;El tercer y \u00faltimo paso de nuestra metodolog\u00eda de SEO se enfocar\u00e1 en la optimizaci\u00f3n de los art\u00edculos al subirlos al Blog. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para posicionarse bien en Google, hay que saber qu\u00e9 y c\u00f3mo buscan tus clientes por los productos y\/o servicios de tu empresa. Para ello, es fundamental realizar un buen estudio de palabras clave o Keyword research. Una vez que sabes qu\u00e9 buscan tus potenciales clientes en Google, escribes art\u00edculos de calidad en tu Blog para [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":66041,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[650,37],"tags":[1514,1513],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Estudio de frases clave &amp; creaci\u00f3n de contenido | Metodolog\u00eda SEO TusClicks | Segunda parte - TusClicks<\/title>\n<meta name=\"description\" content=\"Hay que saber c\u00f3mo buscan los usuarios de tu sitio web. 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