{"id":66408,"date":"2020-10-23T15:01:14","date_gmt":"2020-10-23T18:01:14","guid":{"rendered":"https:\/\/www.tusclicks.com\/blog\/?p=66408"},"modified":"2021-01-22T13:02:55","modified_gmt":"2021-01-22T16:02:55","slug":"fases-del-inbound-marketing","status":"publish","type":"post","link":"https:\/\/tusclicks.com\/blog\/fases-del-inbound-marketing\/","title":{"rendered":"Las 4 fases del Inbound Marketing: Convierte a un desconocido en un cliente"},"content":{"rendered":"\n<p>Es posible que hayas escuchado m\u00e1s de una vez el t\u00e9rmino <strong>inbound marketing<\/strong>. Pero, \u00bfQu\u00e9 es el inbound marketing? Te podemos decir que es una combinaci\u00f3n de t\u00e9cnicas de marketing digital que busca&nbsp;<strong>atraer nuevos clientes y fidelizar a los clientes ya existentes<\/strong>&nbsp;proporcion\u00e1ndoles de manera gratuita contenidos de valor.&nbsp;<\/p>\n\n\n\n<p>Todo este proceso se desarrolla en cuatro fases, que necesitan herramientas y estrategias espec\u00edficas para cada caso:<\/p>\n\n\n\n<ul><li><strong>Atraer:<\/strong> Atracci\u00f3n de tr\u00e1fico al sitio web<\/li><li><strong>Convertir:<\/strong> Generaci\u00f3n de clientes potenciales<\/li><li><strong>Cerrar:<\/strong> Maduraci\u00f3n y calificaci\u00f3n de los clientes potenciales&nbsp;<\/li><li><strong>Enamorar:<\/strong> Convertir a los potenciales clientes en clientes promotores de nuestra marca.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>A continuaci\u00f3n, te presentamos una genial infograf\u00eda con los 4 pasos del inbound marketing en detalle.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"682\" height=\"2048\" src=\"https:\/\/tusclicks.com\/blog\/wp-content\/uploads\/las-4-fases-del-inbound-marketing-scaled.jpg\" alt=\"las 4 fases del inbound marketing\" class=\"wp-image-66409\"\/><\/figure><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Es posible que hayas escuchado m\u00e1s de una vez el t\u00e9rmino inbound marketing. Pero, \u00bfQu\u00e9 es el inbound marketing? Te podemos decir que es una combinaci\u00f3n de t\u00e9cnicas de marketing digital que busca&nbsp;atraer nuevos clientes y fidelizar a los clientes ya existentes&nbsp;proporcion\u00e1ndoles de manera gratuita contenidos de valor.&nbsp; Todo este proceso se desarrolla en cuatro [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":66411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[651],"tags":[792],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Las 4 fases del Inbound Marketing: Convierte a un desconocido en un cliente - TusClicks<\/title>\n<meta name=\"description\" content=\"Es posible que hayas escuchado m\u00e1s de una vez el t\u00e9rmino inbound marketing. Pero, \u00bfQu\u00e9 es el inbound marketing? Te podemos decir que es una combinaci\u00f3n de\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tusclicks.com\/blog\/fases-del-inbound-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las 4 fases del Inbound Marketing: Convierte a un desconocido en un cliente - TusClicks\" \/>\n<meta property=\"og:description\" content=\"Es posible que hayas escuchado m\u00e1s de una vez el t\u00e9rmino inbound marketing. Pero, \u00bfQu\u00e9 es el inbound marketing? 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